The Ant Army Marches: How Everyday Investors Are Transforming Korea's Stock Market
- Event-Driven.blog

- Jun 11
- 2 min read

Have you heard about the exciting trend of everyday investors making waves in South Korea? Regular folks across the country are banding together on apps like KakaoTalk and Act to breathe new life into Korea's $1.9 trillion stock market.
It's pretty amazing - nearly one in three Koreans are now retail investors, or "ant army" as they're affectionately called, due to their small size but mighty collective power. They're not just sitting quietly anymore. They're speaking up at company meetings, proposing changes to management, and demanding better treatment for shareholders. One passionate 66-year-old art teacher named Younghee Won put it perfectly: "Online platforms allow our anger to translate into action."
These determined small investors have already won some impressive victories at smaller companies, getting CEOs replaced and bringing in new auditors. Their deep connection with their investments drives them forward, even when it's not easy.
The timing couldn't be better. The newly-elected president, Lee Jae-myung, is backing their cause with true entrepreneurial spirit, promising to help lift Korea's traditionally undervalued stock market. Global investment firms are taking notice, too - Goldman Sachs just upgraded Korean stocks, seeing the potential for real change.
Unlike some internet investment trends, these Korean investor communities verify that members actually own shares before joining discussions - a perfect example of trust in action. As Act's CEO charmingly puts it, users act more like "fans" who engage in activism "out of love for the company, much like how parents use discipline out of love."
With support from professional activist funds and the government, Korea's small investors might finally help transform the country's stock market from underdog to star performer. How's that for people power? The "Korea discount" could soon become the "Korea premium"!





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